These days, Crowdfunding is getting immense popularity all over the globe. Indeed, the battle for pledges and page views has become more competitive particularly on portal sites featuring various live projects simultaneously. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Apart from that, videos is a great opportunity to show your clients what it is you are offering in action than simply letting them browse through still images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. In reality, this can actually ruin the credibility of your Crowdfunding campaign. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. With this, you’ve got to make the time and effort in posting regularly to your Crowdfunding page so they stay updated.
Number 5. Keep it personal – you have to introduce your team for your supporters to have an idea who are the people running the project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.